Welcome to Rokatu solutions

Hi, I’m the founder of ROKATU - your very own Marketing Multitool.

I’ve spent nearly 30 years working in global commercial roles, with the last decade dedicated to helping companies make smarter, sharper marketing decisions. 

I’ve worked in regulated industries, marketing handheld fundus cameras, as well as with neuroscience experts, medical technology start-ups and national brands needing hyper-localisation support; across the board I’ve helped brilliant people bring complex ideas to market.

We're not a traditional 'marketing agency'. 

And thank the Gods for that.

Working with ROKATU means you get experienced, hands-on support that’s strategic, creative, and delivery-focused. I’m not here to upsell you on tactics you don’t need, or cross sell you services that cost the Earth but don’t deliver, or waste your time chasing vanity metrics. 

I’m here to get under the skin of your business, uncover what’s actually valuable to your customers, why they should care about what you have to say, and help you build marketing that works - sustainably, scalable, and all without losing your heart and soul in the process.

I’ve built global strategies, rebuilt websites, created launch campaigns, rewritten entire product stories, and helped founders get clear on what they’re actually trying to say. 

And while ROKATU is a new name, I’ve got a long track record of people willing to vouch for the work - happy clients, senior leaders, and agency partners who’ll tell you I know my stuff, and I actually deliver.

(References happily supplied. No fake testimonials or AI generated quotes here)

 At ROKATU, we do things differently. I act as your strategic lead – be that as an external consultant, as your very own Head of Marketing, your brand voice champion, and/or your creative sounding board - and behind me is a trusted network of seasoned freelancers and specialists I’ve personally worked with over the years; designers, writers, developers, video editors, animators and ad specialists. You get one point of contact (me), clear, data-driven direction, and a full-stack marketing function that flexes to your needs. 

• Buzzwords are bullshit. Unexplained acronyms are annoying. Clarity is everything. 
• Your marketing should make people feel something.
• Storytelling isn’t just a skill, it’s a strategy (I’ve given talks on exactly this, so if you need a Speaker for your next event, we can also help with that)
• Most SME’s starting out don’t need a full-time CMO (yet) – before that, chances are you just need a grown-up in the room who knows what actually works, and can help guide you through your first steps.
• Coffee makes everything better.
• Honesty is non-negotiable. 
• Email isn’t dead – most people just don’t know how to do it properly.